Bio / Executive Summary
With a diverse background in B2C and D2C marketing across several industries such as Software, CPGs, Retail, E-commerce, and Gaming, I have guided Startups and Fortune 500 companies through various stages of growth.
My core expertise lies in digital marketing, advising on lifecycle marketing strategy and digital capability building. For over two decades, I have played a pivotal role in steering local and global brands through product launches, market penetrations, and strategic expansions.
I help founders and functional leaders establish a solid go-to-market foundation, refine their vision, assemble talented teams, plan and execute comprehensive marketing strategies, and deliver frictionless consumer experiences.
I am here to assist you:
If you are a CEO/Founder seeking support in refining the company's vision, ideating innovative approaches, and orchestrating the development and execution of a robust marketing strategy.
If you are looking for leadership eyeballs for your product/service to go to market, launch, or expand.
If you need assistance optimizing your organizational structure, recruiting top talent, navigating agency selection, or fostering cross-functional cohesion.
If you seek expert advice on tools, processes, methodologies, and current industry trends.
What is your key differentiator as a startup mentor?
Thanks to my experience with highly regulated industries, I help teams think outside the box, embrace a forward-thinking vision, and push boundaries.
What is your biggest startup win?
Led acquisition efforts for a mid-size PE-backed software company, which resulted in:
60% increase in registrations with a 10% decrease in cost x acquisition.
31% Increase in revenue from new registrations
65% Increase in subscriber registrations (freemium to pay).