Bio / Executive Summary
Lyndsay Handlos has nearly two decades of experience in both B2B and B2C marketing. Her career has covered various industries, including healthcare, technology, and SaaS organizations. She started at a pharmaceutical startup, where she had a wide range of responsibilities, including growing the business, working on submissions to the FDA, and designing pre and post-launch brands. Later, she worked for a global healthcare advertising agency, where she created campaigns that crossed all marketing channels, including digital, social, email, print, and direct marketing, across different therapy areas and product stages.
She used her unique experience to expand into technology and e-commerce, consulting for companies such as Gap, eBay Enterprise, eBay, and McKesson. While working with these companies, she worked on various projects, including designing new strategic marketing operation processes, rebranding campaigns, and technology stack design.
After returning to the healthcare sector, Lyndsay partnered with McKesson to work on their corporate marketing team, incorporating digital marketing across each business pillar. She was also hand-selected to work on the marketing and promotion of a company-wide Global Business Services effort. She has since held the position of Head of US Marketing for Biocodex, working in neurology, and Senior Director at Gilead Sciences, rebuilding marketing operations teams, launching omnichannel efforts, and implementing new marketing technologies.
Most recently, Lyndsay has been a fractional Chief Marketing Officer (CMO), advising organizations of all sizes on commercial strategy, launch planning, and brand development.
What is your key differentiator as a startup mentor?
I am a dedicated, quick, and transparent partner. I choose brands that I truly believe in to grow not only the business but the team.
What is your biggest startup win?
• Developed a new website increasing goal completion by 655%, increased average site duration by 68%, and lowered bounce rate by 2% in the first quarter after launch
• Launched 2 new programs resulting in an annual ROI of 726% and 2746%
• Optimizing social media channels, resulting in a notable 2.9% increase in page views and a remarkable 30% surge in followers.
• Achieved a 30% increase in media ROI in 6 months by leveraging high-value audiences
• Streamlined operations, resulting in annual savings exceeding $650K while fostering future savings through process advancements and cross-functional collaboration to leverage untapped internal resources