Bio / Executive Summary

Lyndsay Handlos has nearly two decades of experience in both B2B and B2C marketing. Her career has covered various industries, including healthcare, technology, and SaaS organizations. She started at a pharmaceutical startup, where she had a wide range of responsibilities, including growing the business, working on submissions to the FDA, and designing pre and post-launch brands. Later, she worked for a global healthcare advertising agency, where she created campaigns that crossed all marketing channels, including digital, social, email, print, and direct marketing, across different therapy areas and product stages. She used her unique experience to expand into technology and e-commerce, consulting for companies such as Gap, eBay Enterprise, eBay, and McKesson. While working with these companies, she worked on various projects, including designing new strategic marketing operation processes, rebranding campaigns, and technology stack design. After returning to the healthcare sector, Lyndsay partnered with McKesson to work on their corporate marketing team, incorporating digital marketing across each business pillar. She was also hand-selected to work on the marketing and promotion of a company-wide Global Business Services effort. She has since held the position of Head of US Marketing for Biocodex, working in neurology, and Senior Director at Gilead Sciences, rebuilding marketing operations teams, launching omnichannel efforts, and implementing new marketing technologies. Most recently, Lyndsay has been a fractional Chief Marketing Officer (CMO), advising organizations of all sizes on commercial strategy, launch planning, and brand development.

What is your key differentiator as a startup mentor?

I am a dedicated, quick, and transparent partner. I choose brands that I truly believe in to grow not only the business but the team.

What is your biggest startup win?

• Developed a new website increasing goal completion by 655%, increased average site duration by 68%, and lowered bounce rate by 2% in the first quarter after launch • Launched 2 new programs resulting in an annual ROI of 726% and 2746% • Optimizing social media channels, resulting in a notable 2.9% increase in page views and a remarkable 30% surge in followers. • Achieved a 30% increase in media ROI in 6 months by leveraging high-value audiences • Streamlined operations, resulting in annual savings exceeding $650K while fostering future savings through process advancements and cross-functional collaboration to leverage untapped internal resources


Bi-Monthly Marketing Advising

$2099 / Quarterly
Come onboard my bi-monthly (twice a month) advisory sessions, where you'll collaborate with three other founders. These sessions are dedicated to delving into your marketing and commercial strategies, while also offering insights from fellow group members on their marketing growth through real-life use cases. With your subscription, you will also have access to a chat group that allows you to ask quick or urgent questions in between meetings. Available sessions: 1st and 3rd Fridays of every month from 1:30-2:30p PST 2nd and 4th Mondays of every month from 2-3p PST 2nd and 4th Thursday of every month from 11-12p PST

Monthly Marketing Advisor

$20099 / Quarterly
As your business progresses, the consistent involvement of a marketing advisor becomes indispensable for its expansion. Through this service, I'll integrate into your team as a marketing advisor, actively participating in strategy meetings, preparing for pitch presentations, devising marketing strategies, and steering you and your leadership team through the crucial early growth stages for optimal success. 20 hours a month of dedicated support includes but is not limited to: - Contributing member of the executive team - Brand development advisement - Sales material development and enhancement - Website reviews and updates - Paid and organic marketing execution - Marketing strategy development - Marketing team management - Agency and outside resource evaluation and management - Marketing technology suggestions - Startup operational guidance

Start-up Strategy Review

$5099 / One-time
Are you grappling with doubts about your existing marketing strategy? This service is designed to aid startup founders, CEOs, and even CMOs by thoroughly examining their current strategies and data. We offer valuable feedback, innovative ideas, and insights to enhance your current approach. Package includes: - Leadership discovery call - Strategy review and research - Strategy enhancement report - Leadership review meeting

Start-up Brand and Launch Strategy Development

$7599 / One Time
Countless startups embark on their journey without establishing a solid brand foundation and strategy. Allow me to assist you in crafting your brand mission, vision, and focus, complemented by a comprehensive marketing strategy plan to bolster the launch of your new venture. Package includes: - Discovery workshop with your leadership team - Consolidated strategy report that includes a customized omnichannel strategy plan, competitive analysis, and internal data assessment - 1-hour strategy review meeting $7599 one-time payment for full service.